Subscriptions. Not your data.
A net worth tracker is asking for your complete financial picture. That only makes sense if the business model doesn't depend on doing something with it behind your back. Ours doesn't. Here's the honest version of why.
No ads
Nothing on any page is a paid placement. There's no ad network to satisfy, so there's no reason to hold your attention longer than the product needs to.
No selling or sharing your financial data
We don't sell, rent, or license anything you enter: not to advertisers, not to data brokers, not to "trusted partners." It's not part of the business.
No bank-linking data business
A lot of free finance apps make money by categorising your bank transactions and selling the aggregate patterns, or by matching you to financial products behind the scenes. Asset Worth never connects to your bank in the first place, so that business simply isn't available to us. That's the point.
No affiliate nudges toward products you didn't ask for
No "recommended credit card," no promoted funds, no insurance upsell dressed up as a suggestion. The in-app suggestions you do see (like a fixed deposit maturing soon) are computed from your own data, not sponsored.
So what actually pays for it?
A subscription, once beta ends. Nothing more exotic than that. The free tier stays real: unlimited assets and liabilities, not a crippled trial with an artificial cap designed to push you onto a paid plan. What you pay for is the deeper planning layer: multi-scenario forecasting, the full FIRE and retirement engine, and household seats. Those are the parts of the product that are genuinely worth a subscription rather than the ledger itself.
We've already told you roughly what that plan will cost so you can decide now, not be surprised later.
See the pricing planCurious what we actually do with the data you give us, and where it's stored?
Read the Security page